Boxy: a startup brand from zero
Boxy is a startup I helped build from nothing, with X as its home base. I run the whole thing: the brand identity, the social, the influencer push, and the investment deck. From a standing start to more than 6,000 followers.
- 0 → 6K+
- X followers, from scratch
- Brand
- identity built from zero
- Deck
- investment deck designed
- X-first
- social and influencer marketing
The startup
Boxy started from nothing. I came in to build the brand and put it on the map, with X as the home base. The identity, the voice, and the visual world, all from scratch.
What I did
A bold visual system and brand identity, social run natively on X, an influencer push to seed a real audience, and the investment deck that tells the story to backers. One person across all of it.
The result
From zero to more than 6,000 followers on X, and a brand that looks and sounds like a real company, not a side project.
Identity and content for X, built from scratch.
