Open to roles & freelance
Eight years of creative work taught me what works before AI existed. Now I run paid media, creative, film and the software underneath with an AI stack I built, and I decide what ships.
Intro
Three cases, each with its numbers. Every one has a one-page report you can download and forward.
01 — Collectibles e-commerce · Meta ads · creative · storefront
Pre-orders opened in Turkey the same day as the worldwide launch. The whole budget went to Meta, and every creative was made in-house with AI on real product photography.
The winning creative
02 — InsurUp · B2B SaaS · Meta + Google · CRM
An insurtech with no acquisition at all. I built the ad accounts, made the creative with AI and qualified every lead before sales picked up the phone. The revenue keeps arriving every month.
03 — SigortaAVM · Insurance agency · Meta lead ads · freelance
Leads were expensive and inconsistent. I split the campaigns by insurance branch, rebuilt the creative for each one and judged lead quality next to cost, not after it.
9 films for brands and launches. Some coded frame by frame, some generated and directed, all cut to sound. Click any film to watch it with sound.
30th anniversary film
Collectibles e-commerce
Coded motion · real card scans
Umay360 launch film
SaaS for pilates & physio studios
Coded motion · real product UI
AI-native marketing
My own ad
Coded motion · 3D character
Pikachu in Istanbul
Collectibles e-commerce
AI story reel · voice & sound
InsurUp brand film
B2B insurtech SaaS
AI film · brand story
Swipe for more filmsScroll or use the arrows
Films, campaigns, brand social, products and the automations underneath. 25 finished projects, most with AI somewhere in the pipeline.
Showing 6 of 25
About
Before AI, I made things by hand: visual effects for a Netflix series, video for TV programs, then social content, influencer campaigns and paid ads for 18 brands at the agency I co-founded. That is where I learned what holds attention and what actually sells.
Since 2025 I have put that eye to work with AI, at a B2B insurtech, a collectibles e-commerce and for freelance clients. I built the stack myself: Claude Code for software and agents, generative tools for footage and visuals, code for motion. The tools carry the volume. I decide what ships.
Before AI
The creative eye
With AI
The same eye, at a different speed
The reel at the top of this page, from a measured reference film to the final cut. Four of the steps, as they were.
AI produced
I decided
Contact
Open to full-time roles and freelance work: paid media, creative and motion, or a marketing function rebuilt around AI. Based in Istanbul, open to remote.
How I think about AI systems for marketing and e-commerce, written down.
All writing· 6 min read
A startup does not need a marketing department to market like one. It needs one loop that runs every week, a few agents doing the reading and drafting, and a founder who keeps the judgement. Here is the system I would set up first.
· 6 min read
Small businesses are told to try more AI tools. The ones that grow do the opposite: they run one simple system every week, in the channels their customers already use. Here is what that looks like for a shop, a studio or an agency.
· 6 min read
Large companies have the licences, the data and the budgets. Most still cannot point to what AI changed in revenue. The problem is rarely the model. It is how the work, the incentives and the decisions are organised around it.
