TOTA: brand, landing, and MVP for an onchain startup
TOTA is an onchain platform where automated agents take financial actions, packaged as a tokenized trading arena. I came in to build it from nothing: the platform design, a 30-page brand bible, the full brand, the landing, and the product MVP. It went into a seed round, pulled 1,000+ pre-applications, and placed in hackathons.
- 1,000+
- pre-applications
- Seed
- raise in progress
- 30-page
- brand bible, by me
- Placed
- in hackathons
The project
TOTA is an onchain platform where automated agents take financial actions, packaged as a tokenized trading arena. I came in early to build the brand and the product from the ground up.
What I built
The platform design, a 30-page brand bible, the full brand identity, the landing, and the product MVP. The whole thing, end to end, by me.
What happened
TOTA went into a seed round, pulled more than 1,000 pre-applications, and placed in hackathons. The brand I built is the one investors and early users met first.
Landing and product screens from TOTA.
