Poke Typhoons: a Gen Z card brand from scratch
A Turkish e-commerce importing collectible trading cards for a Gen Z audience. I took the social over from a standing start and grew it to 600+ organic followers in two months, building the brand voice from zero. The paid side is still settling in.
- 600+
- organic followers
- 2 mo
- from a standing start
- Gen Z
- imported card collectors
- Organic
- growth, paid still ramping
The brand
A store importing collectible trading cards for a young Turkish audience, mostly Gen Z. There was no social presence to speak of when I took over. I built the voice, the look, and the feed from scratch.
What I did
Content that speaks the way the audience does: fast, visual, product-first. Pack drops, live openings, giveaways, and the cards themselves, posted on a steady cadence to turn a new account into a brand people follow.
Where it is now
600+ organic followers in the first two months, and a brand starting to register with Gen Z collectors. The paid side is still maturing, so social is doing the early heavy lifting.
Drops, openings, and giveaways for Gen Z collectors.
