Poke Typhoons: profitable by month two
Poke Typhoons, a Gen Z trading-card e-commerce I took over and rebuilt from scratch. It is a young account, still maturing, but the early signs are good. Lead cost is down to around ₺150, sales kicked in during the second month, and by the end of it the ad spend was running at a 15 percent profit.
- ~₺150
- cost per lead, still optimizing
- 8 wks
- to a profitable month
- +15%
- profit on ad spend, end of month 2
- Live
- young account, still maturing
Where it started
A store selling collectible trading cards online. I took over the ads and rebuilt the setup from the ground up. The account is new, so this is a story in progress, not a finished one. I am putting it here because the early numbers already tell you something.
What I'm doing
I rebuilt the campaign structure, the targeting, and the creative, and I optimize weekly against cost per lead and return on ad spend as the account matures. Two angles run side by side: live rip-and-ship promos and product spotlights.
Where it is now
Lead cost is around ₺150 and trending down. Sales started in the second month, and by the end of it the ad spend was running at a 15 percent profit. Still early, still climbing.
Made end to end, by me.
Live-stream promoRip-and-ship live-opening promo. Built with Higgsfield.
Product spotlightProduct-of-the-week creative, designed in Canva.