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Social

InsurUp: brand social from scratch

I run InsurUp's brand social end to end, the copy and the visuals. Grown from zero to 1,500 organic followers in a B2B, decision-maker audience, on one consistent cinematic look.

0 → 1,500
organic followers
B2B
decision-maker audience
100%
organic, no paid push
End to end
copy and visuals by me

The goal

Reach insurance-agency decision makers organically, and make a young B2B brand look like one worth trusting before a single sales call.

What I did

I run the account end to end, the writing and the design. One consistent system, a cinematic dark-and-blue look, posted on a steady cadence so the brand feels alive and current.

The result

From zero to 1,500 organic followers in a narrow B2B audience, with no paid push behind it. A small number that is hard to fake in this niche.

The feed

A consistent system. Copy and visuals, all mine.