SigortaAVM: cost per lead down 73%
An insurance agency running Meta lead ads across insurance branches. I rebuilt the setup and cut the average cost per lead from ₺300 to ₺80, judging lead quality next to cost, with peaks of around 50 leads a day at roughly ₺50 each.
- −73%
- average cost per lead
- ₺80
- average cost per lead, down from ₺300
- ~₺50
- cost per lead at the best period
- ~50
- leads a day at peak
Decision & measurement
What changed. What the numbers say.
Average cost per lead
Before and after values reported for this account. The bars compare these figures; they are not a time series or an isolated experiment.
The operating decision
Split the account by insurance branch, rebuild the creative for each branch, and judge the work on lead quality next to cost rather than raw volume.
Several parts of the account changed together. The improvement belongs to the overall rebuild; this case does not isolate the contribution of a single change.
Read the measurement context
- Cost basis
- The figures are average cost per lead from Meta lead-form ads. A separate qualified-lead cost series is not published.
- Volume
- At the best period the account brought in around 50 leads a day at roughly ₺50 each.
- Time & spend
- Exact date ranges and comparable spend totals are not included in the published case.
- Evidence shown
- The creative examples below are actual work. The performance figures are the creator’s reported results, not an independently audited dashboard.
The brief
SigortaAVM is an insurance agency selling policies across several branches. Paid was already running, but leads were expensive and inconsistent. The job was simple to state and hard to do: make the funnel pay.
What I did
I restructured the Meta account around the branches that actually converted, rewrote the creative and the targeting, and tested relentlessly against cost per qualified lead instead of raw volume.
The result
The average cost per lead fell from ₺300 to ₺80, a 73% drop, and touched roughly ₺50 at the best period with around 50 leads a day. A small account, turned efficient without trading quality for price.
Made end to end, by me.
Traffic insurance adStatic creative for the traffic-insurance installment campaign.
Health insurance adStatic creative for the complementary-health campaign.