SigortaAVM social: a lead engine, not a vanity account
This account has one job: leads. Almost every post is a lead-form ad, so the follower count stays low on purpose. What it produces instead is efficient volume. The average cost per lead fell from ₺300 to ₺80, with peaks of around 50 leads a day at roughly ₺50 each, and brand awareness built from zero.
- −73%
- average cost per lead, ₺300 to ₺80
- ~₺50
- cost per lead
- From 0
- brand awareness built
- Lead-first
- forms, not followers
The strategy
Most brand accounts chase followers. This one chases leads. Nearly every post is a lead-form ad aimed at people ready to get a quote, not people looking to scroll. The low follower count is the trade, and for this account it was the right one.
What I did
I built the account as a B2C lead engine. Form-fill creative across insurance branches, optimized for cost per lead and daily volume, on a consistent green brand system so it still reads as one company.
The result
The average cost per lead fell from ₺300 to ₺80, peaking at around 50 leads a day for roughly ₺50 each, and a brand that started from zero awareness now shows up in its category.
Lead-form creative across insurance branches.
